Programming Guides
There are many great resources for learning how to use programs like SAS, Stata, R, and Python. These programs are often used in marketing research, especially when examining the marketing-finance interface or studying unstructured data (e.g., text, images, audio). Here are some free sites that I have used and would suggest as a starting point. Please email me if there are other resources you've found particularly helpful!
SAS:
SAS Programming 1: Essentials - Under "Self-Paced e-Learning," you can start the free course to learn the basics of coding in SAS.
Stata:
Comprehensive resource page for learning Stata
Dr. Germán Rodríguez's Stata tutorial
R:
“R for Data Science” - Introductory book on learning R
Python:
Getting started using Python using Windows
Productivity Tools:
Microsoft PowerToys - Set of productivity utilities for those who use Windows
Ditto - Clipboard manager that saves every item that you copy for future access
f.lux - Adjust the color of your computer's display to reduce eye strain
Color Oracle - See how color-blind readers might view your data visualizations