Marketing Research Resources
Research Tools
Rapid Journal Quality Check - For those who use Google Scholar, Dr. Julian Wichmann built a Chrome browser extension that shows the journal rankings next to each article in your literature searches. Here is his LinkedIn Post announcing his extension: LinkedIn Post.
Google Scholar PDF Reader - A great way to view PDFs of scholarly articles in Chrome. For example, you can click on in-text citations to see the abstract and find the PDF. Here is the Google Scholar Blog post announcing this Chrome browser extension: Blog post.
Econometric Models & Endogeneity
Causal Inference: The Mixtape - Dr. Scott Cunningham provides a free online version of his excellent book on causal inference (e.g., ordinary least squares, regression discontinuity design, staggered difference-in-differences).
Econometrics Academy - A free resource providing step-by-step tutorials on econometric models using Stata, SAS, and R. A basic understanding of statistics and regression analysis is recommended to get the most out of this resource.
Navigating Endogeneity - An informative website that explains endogeneity and various methods to address it.
Difference-in-Differences (DiD) Resources - DiD has recently gained popularity in marketing. Here are some useful resources I have used to understand and apply DiD.
DiD Packages and Readings - Dr. Asjad Naqvi compiles Stata, R, and Python packages to conduct DiD. He also lists relevant articles, books, etc., regarding DiD.
DiD Course - Dr. Jonathan Ross has uploaded his slides on DiD methods as well as coding exercises and his review paper on DiD.
Research Idea
Many sources can inspire your next research idea, from the latest research articles/research agendas to news articles to podcasts. Here are some sources that I often refer to or others have recommended to me.
Latest Research
ELMAR - Get the latest news on what's happening in the marketing academic community (e.g., calls for conferences/journals)
Journal of Consumer Research (subscribe to the "JCR Newsletter")
Journal Quality List - Dr. Anne-Wil Harzing compiled an extensive list of journals and their rankings in Economics, Finance, Accounting, Management, and Marketing. I found this list helpful when conducting my literature reviews or forming my next research idea.
Podcasts
Newsletters